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Andrew J. Rubin, APR
Andy Rubin formulates and implements strategic marketing plans for many prominent professional firms and businesses.
He has served numerous clients in a wide range of businesses, including FMS, Inc./FMSbonds.com, U.S. Trust Co., American Friends of The Hebrew University, Dempsey & Sasso, Ricci, Leopold et al, CASI-RUSCO, Atico International, Executive SearchMasters, Stratosphere Multimedia, Bank of Boston, English McCaughan & O'Brien, as well as many other firms.
Through the use of public relations, media relations, advertising and marketing, he successfully assists firms in retaining and attracting new business, distinguishing them in their market and establishing a favorable public image.
Andy garners beneficial publicity for clients in leading newspapers, magazines and trade publications as well as on television and radio broadcasts. He writes, develops, advertises and markets client Web-based initiatives.
Andy prepares innovative business-to-business and business-to-consumer marketing strategies. He directs and leverages clients' involvement in advantageous professional, civic and charitable organizations and events. He coordinates speaking engagements for clients with leading community groups and conducts market surveys and direct-mail campaigns.
Andy creates service and product advertisements for print, broadcast and the electronic media, and devises media purchase plans. He produces brochures, newsletters, presentation exhibits and other collateral materials.
Prior to entering the field of public relations, Andy was a journalist, reporting for United Press International (UPI) and The (Lorain) Ohio Journal, and contributed to the Columbus (Ohio) Dispatch and numerous other magazines and newspapers.
Andy lectures to professionals and entrepreneurs on marketing communications and business development strategies. He is a past president of the Public Relations Society of America (PRSA) Gulfstream Chapter and a PRSA Counselor's Academy member.
He is a graduate of Leadership Boca and is a volunteer Guardian Ad Litem. He is a graduate of the University of Buffalo.
* Mr. Rubin has earned Accreditation from the Public Relations Society of America.
Michael D. Tabris
Mike Tabris has managed the public relations, public affairs and communications programs of several Fortune 100 companies and is a crisis communications expert.
Based in South Florida, Mike serves a cross-section of clients across the country, including highly respected PR agencies and high-tech companies such as Advanced Micro Devices and ParkStone Medical Information Systems. He lectures, writes and is quoted frequently on the subject of public relations.
As director of public affairs and communications for Occidental Chemical Corp., he established a comprehensive crisis management program, including extensive media education and executive training efforts regarding the company's involvement in the Love Canal environmental issue. He is recognized as the architect for the aggressive PR and advertising program that enabled Occidental to re-establish its positive reputation.
During his tenure as director of PR for Celanese Fibers, Mike managed many sensitive issues for the company, including matters involving the environment, controlling flammability and carcinogens in children's clothing, affirmative action litigation, domestic and international product marketing, the introduction of a tobacco substitute and safety in the workplace.
As director of corporate public affairs for Philip Morris, he managed the company's public outreach on issues involving smoking and health. As vice president of corporate affairs for Mack Truck, he developed public relations programs to reshape corporate identity as well as address highly charged, heavily publicized union-related issues.
As vice president of public relations for the Greater Cleveland Hospital Association, Mike was a driving force in the association's Health Quality Choice Program and was heavily involved in the "New Cleveland" campaign, which was instrumental in the city's turnaround.
Mike began his public relations career at United Parcel Service, where he managed UPS's employee communications and media relations programs as the company was taking its first significant strides toward becoming the world's largest transportation company.
He has extensive media relations experience and has dealt with "60 Minutes" with Mike Wallace, "Nightline" with Ted Koppel and numerous other media.
Mike, a member of the Public Relations Society of America for more than 30 years, is a graduate of New York University.
Lee White Morrow
Lee Morrow is a nationally renowned media buying expert. She assists clients in selecting and buying the right TV and radio time and newspaper space at the best possible rates, maximizing the impact of their buy at significant savings.
Lee has supervised local, regional and national media services for such leading American brands as Cover Girl, Union Carbide, Dow Chemical, Heileman Brewing, GEICO Insurance, Faygo Soft Drinks and People's Drug Store at agencies such as W.B. Doner and Ehrlich Manes.
She has also held key sales positions in the newspaper, magazine, TV, outdoor and radio industries and was a brand manager at Noxell Corporation (P&G) and Sweetheart Cup Corporation.
Lee plans and executes media buys and audits the results afterward. Through rigorous data analysis, she ensures that the media buy is negotiated at the best possible rates; that it fits the client's objectives; that the media mix, dayparts and programming are appropriate; that value-added is included in the buy; and that makegoods are awarded when warranted.
Gene P. DiPol
Gene DiPol is an award-winning graphic designer with extensive experience in public relations, advertising and marketing.
He has served numerous firms, including Burger King, U.S. Steel, McDonald's, Disney, Arvida, St. Andrews, FMC Group, Collier Properties, JM Family Enterprises, J.C. DeNiro, k, Indigo Air Lease Corp. and many others.
Gene has produced a number of collateral materials, Web sites, corporate identity packages, annual reports and complete advertising programs for local, national, international and Fortune 500 companies. He has worked in numerous market segments including packaging and product development, banking, real estate, retail, computer and corporate.
Gene has received many awards for excellence in national and international design competitions, including DESI, ADDY and "Art Direction" magazine's Creativity Awards.
Gene earned his Fine Arts degree from Florida Atlantic University and a Graphic Arts degree from the Art Institute of Florida. He also completed advanced studies at the Pratt Institute and studied under Richard MacDonald, an internationally known illustrator and designer.
A former art director for the Visual Graphics Corp., the world's largest manufacturer of display typography and photo reproduction systems, Gene also served as vice president of creative services for the largest public relations and marketing firm in the Southeast.
Susan Clifton
As an experienced award-winning creative director, Susan offers a multifaceted print and Web development portfolio of advertising, sales promotion and catalog experience.
With a strong fashion agency background from Peter Rogers Associates, Susan has created award-winning ad campaigns for prominent international companies such as Lillie Rubin, Visa International, Swim 'n Sport, J. Bradley Confections, The Cohen Collection, Perfumania and many other companies.
Merging talents with Jane Trahey, the fashion advertising force behind such campaigns as "What becomes a legend most?", Susan created campaigns for Famolare shoes, Bill Tice for Swirl and Fashion Fair Cosmetics. She has been featured in Advertising Techniques Magazine for her innovative Famolare ad campaign.
Susan has an extensive Web design and development portfolio, including Visa International's bilingual and Platinum sites, and numerous other firms in the financial, health, technology, retailing and numerous other sectors.
She creates custom animations, collages, QuicktimeVR and video production, utilizing JavaScript to improve functionality and interactivity as well as CGI programming for mailforms, databases and bulletin boards.
Anthony Bosio
Anthony Bosio designs and executes compelling new-media presentations for a wide variety of businesses.
From online brochures to e-commerce sites, Anthony provides comprehensive Web-based consulting services, helping clients identify and solve technical, content and design issues as well as host selection.
He begins by determining the client's goals and gathering competitive market information. Prior to launch, he produces layout grids, design sketches and page mockups that ensure a well organized and highly functional visitor experience. After the site is launched, Anthony monitors traffic and provides ongoing refinement of its navigation, graphic elements and content.
In addition to Web site development, Anthony also creates custom-designed presentations, interactive kiosks and CD-ROMs while integrating text, audio, video and graphic images. He has created product catalogs, kiosks, interactive annual reports, interactive photo albums, photo archives, animated logos, 3D illustrations, architectural walkthroughs and other tools for business.
Anthony is formally trained in computer graphics and proficient in numerous design and technical programs. He is experienced in high-volume production environments, directing projects from thumbnail to final product.
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