The FreshEye Report gives you a fresh perspective of your PR, advertising and marketing efforts. You'll have experienced, successful pros objectively analyze your strategies and give you specific recommendations and new ideas to improve.
You'll receive:
- an objective perspective with no ax to grind
- insights of seasoned pros with proven track records
- detailed analyses of your current efforts - your strengths and weaknesses
specific, actionable steps on how to move forward
- the power and control to implement improvements as you see fit: by your in-house personnel or by outside people
- change agents to meet your specific objectives.
Find out what's working . . . and what's not.
With a fresh eye, we'll examine the aspects of your new-business efforts that are important to you - publicity, media relations, Web-based marketing, newsletters, brochures, advertising, billboards, direct mail, seminars, investor relations and crisis communications. For example:
Publicity:
- Are you getting the media attention you deserve?
- Are the right parts of your business being publicized?
- Are you targeting the right media?
- Is the message you're sending getting through?
- Do you have a crisis communications plan?
Identity materials:
- Does your logo reflect your image?
- Are you comfortable with your company's "look"?
- Are your brochures and presentations up-to-date?
- Do your brochures, newsletters and other materials say the right thing?
- Do they work - are they helping the bottom line?
Advertising:
- Where should you advertise?
- How should you advertise?
- Does your message match your market?
- Are there alternative media that make sense?
Marketing:
- How do you launch/enhance the value of your Web site?
- Will direct mail work for your business?
- Will seminars work?
Also:
- Is your internal communications effective?
- How do you hire the best in-house marketing personnel?
- What's the best way to choose an agency?
- How do you get the most from an agency?
- And more.
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